Foreword

Throughout our human lives, we are bound to modify our habits and behaviours as we move in a context that goes through a wild evolution.

Your company, such as its composing entities, is no exception. Everyday is a questioning to find out if yesterday’s solutions are still appropriate to tomorrow’s (internal and external) environment.

Face to that, it is sometimes difficult to value the accuracy of our actions... That implements to your company’s communication reasoning.

Thanks to a meticulous method and the distance we have, that only an external company can have, we can offer you our services in order to do an audit of you actions and communication tools.

How can I measure the consequences of my previous transactions? Have I chosen the most appropriate medium for my target(s)? Are the frequencies and diffusion period efficient for these targets or prospects? Have I chosen an unsuitable strategy (seeking a selling act even before having informed my prospects)?... … As many questions as we offer you to answer.

For a first contact, a first approach, a first audit, don’t hesitate to contact us.

What is a communication audit?

A communication audit is an inventory.

Analysis of liabilities and listening allow a reliable diagnosis of your environment.

You should develop a communication strategy for your company thanks to an internal and external performance analysis.

Thanks to an internal and external analysis of your performances, you can develop a communication strategy for your company. Thanks to its independence and neutrality, L.C. allows itself a real freedom of speech and thinking with its impartiality, shows the essential values to the construction of a true analysis.

Thanks to this principle, we intervene in order to understand your company, your opponents, your clients, in a better way.

Our job is to know who you are and to put into evidence what you really need.

Typical Communication audit programme

• 1- First contact and meeting constraints, goals, stakes and company’s politics.


• 2- Documentary search: field, demand, offer…


• 3- Gathering of existing communication tools.


• 4- Study:
  • Of (spontaneous and assisted) notoriety.
  • Of (qualitative / quantitative) image


• 5- Analysis of internal and external environment (strength, weakness, opportunities, threat…) and of managers’ strategy choices (positioning).


• 6- Efficiency analysis – consequences:
  
  • Website: assessment, search engine optimization, links and browse checks
  • Press relations: search and statement of press articles already edited, readership and useful audience study, adequacy to the aimed target, cost for a thousand…
  • Press insertion / advert.
  • Other medium and out medium actions, impact analysis.


• 7- Internal communication: efficiency, organisation and materialisation of information assessment.


• 8- Media planning assessment (messages repetition and repartition).


• 9- Budget repartition analysis and suppliers prices checkouts.